Benjamin Moore Wuxi: A Colorful Showroom Experience

Immersive Design that Reflects the Brand's Values

The inspiration for Benjamin Moore Wuxi came from the brand's color palette. The main exhibition wall, painted in a vibrant orange-yellow, immediately catches the attention of visitors. The wall is adorned with smaller solid white blocks, arranged to resemble a world map. This creative design element not only adds visual interest but also showcases the brand's global reach.

One of the unique features of this design is the use of colors to highlight the products. The main tone of the space revolves around orange-yellow, black, grey, and white. These colors create a visually striking and customer-oriented environment. The low saturation grey window serves as a color palette, allowing customers to easily pick their favorite shades.

The realization of this design involved a deep understanding of the client's products and sales process. By using colors as the theme of the space, the designer created a visually dazzling environment. The contrast between the vibrant orange-yellow and the low saturation colors adds depth and intrigue to the showroom.

With a total area of 140 square meters, Benjamin Moore Wuxi offers a flexible and interactive space. The designer aimed to stimulate people's imagination and creativity by providing an environment that encourages exploration and interaction.

The project started in August 2017 and was completed in September of the same year. The showroom officially opened its doors in January 2018 in Wuxi, China. Throughout the design process, the goal was to accurately express the brand's values and provide customers with an immersive experience in color selection and application.

Benjamin Moore Wuxi has received recognition for its outstanding design. In 2019, it was awarded the Iron A' Design Award in the Interior Space, Retail, and Exhibition Design category. This prestigious award recognizes designs that are well-designed, practical, and innovative, meeting professional and industrial requirements.

Benjamin Moore Wuxi is not just a showroom; it is a multi-dimensional space that conveys the brand's history and products. With its captivating design elements and customer-oriented approach, this showroom offers a unique and memorable experience for anyone interested in the world of colors.